Edible Arrangements®, with its delectable fruit arrangements and innovative approach to gifting, has become a household name for those seeking a delightful gift for the special moments in life. We have also become a go-to location for tasty treats, such as chocolate covered fruit, cookies, brownies, cheesecakes, and so much more.
You may live near an Edible Arrangements® store, but you may not be sure where the company is headquartered or if it even has a corporate location. If you have ever wondered, “Does Edible Arrangements® have a corporate office?” you’re in luck.
In this article, we delve into the world of Edible Arrangements® to explore whether the company has a corporate office and, if so, what role it plays within the company.
In this article:
- Edible Arrangements® Corporate Structure
- Where is Edible Arrangements®’ Corporate Office?
- Functions of the Corporate Office
- Contacting Edible Arrangements®’ Corporate Office
Edible Arrangements® Corporate Structure
Edible Arrangements® operates under a franchise model. In other words, the company grants independent owners the right to operate a business using their established brand, business model, and support systems. This model allows these independent owners to own and operate their businesses under the established and successful Edible® brand, while leveraging their proven business methods and support.
At the same time, each store is its own separate entity that is responsible for its own day-to-day operations.
There are currently over 1,000 Edible® Store locations across the United States and around the world, in countries such as the United Arab Emirates, Saudi Arabia, Canada, Qatar, and Kuwait. Each of these locations are independently owned and operated, and do not fall under the corporate ownership.
However, despite operating under a franchise model, Edible® does rely on its corporate office to help oversee broader strategies, manage the brand, and provide support to franchisees.
Where is Edible Arrangements®’ Corporate Office?
Edible Arrangements® does indeed have a corporate office. Its corporate office is located at 980 Hammond Dr., Suite 1000, Atlanta, Georgia in the United States.
The company’s headquarters were previously located in East Haven, Connecticut and later moved to Wallingford, Connecticut. The move to Georgia happened in 2018 to take advantage of a more centralized location to its franchise store across the country.
Functions of the Corporate Office
The corporate office plays a pivotal role in steering the overall direction of the company. Some key functions of the corporate office include:
1. Franchise Support
The corporate office arranges franchise agreements with prospective franchisees as well as provides support and guidance to franchisees. The corporate office offers resources, training, and assistance to ensure the success of the individual stores.
2. Brand Management
Maintaining a consistent and strong brand image is crucial for any successful franchise. The corporate office oversees brand management, ensuring that the Edible Arrangements® maintains a strong and unified brand across all of our franchise stores.
3. Innovation and Product Development
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Staying ahead in the competitive market requires constant innovation. The corporate office helps develop new products, explore new ideas, and enhances the Edible Arrangements® offerings.
4. Marketing and Advertising
Though each store is responsible for its own marketing and advertising, coming up with effective global marketing strategies and advertising campaigns for the brand starts at the corporate office. This includes national and global campaigns to promote the brand and attract customers.
5. Business Strategy
Each independent store has its own business strategy. However, the corporate office helps set the overall business strategy for the Edible Arrangements®’ brand as a whole. Our corporate office identifies growth opportunities and discovers ways to adapt to changing market dynamics.
6. Corporate Office and Customer Interaction
While the corporate office primarily deals with overarching business strategies and franchise support, it does have influence over the customer experience. The decisions made at the corporate level, such as introducing new products or shifting the brand direction, can significantly impact customer experience at Edible Arrangements®.
For individuals looking to contact the Edible Arrangements® corporate office, the website provides a Contact Us page. You can write to the corporate headquarters at 980 Hammond Dr., Suite 1000, Atlanta, GA 30328 or give them a call at 678-992-2300 for franchising opportunities.
If you’re looking for information on Edible®’s product offerings or updates on an order you have placed, you should not contact the corporate office. Instead, turn to your local Edible® store. You can find the contact information for your local store by searching on the store locator section of our website.
Though Edible Arrangements® operates primarily through our network of franchise stores, the existence of a corporate office helps ensure our sustained success and growth. The corporate office in Atlanta serves as the center of the company, orchestrating strategies, supporting franchisees, and ensuring that the Edible Arrangements® brand stays up to date and effective.
As the company continues to change and evolve, the corporate office will continue to come out with new developments and marketing strategies to keep an eye on.
Edible Arrangements® Corporate Office Frequently Asked Questions
Where are Edible Arrangements®’ headquarters?
The Edible Arrangements® corporate headquarters is located at 980 Hammond Dr., Suite 1000, Atlanta, Georgia. The company has been headquartered in Atlanta since 2018. Its headquarters was initially located in East Haven, Connecticut and later moved to Wallingford, Connecticut prior to moving to Atlanta, Georgia in 2018.
Is Edible Arrangements® franchised?
Yes, Edible Arrangements® is a franchising business based in the U.S. Edible Arrangements® franchises are located throughout the United States and worldwide, in locations such as United Arab Emirates, Saudi Arabia, Canada, Qatar, and Kuwait.
How many franchises does Edible Arrangements® have?
Edible Arrangements® has more than 1,000 franchises throughout North America and in other parts of the world, such as Saudi Arabia, United Arab Emirates, Qatar, and Kuwait.
