Gulshan Jha on LinkedIn: 💫A Golden Quarter for Malayalam Cinema! 🚀 The last quarter has been… (2024)

The Malayalam Film Industry is Back!I recently came across a great article about the resurgence of the Malayalam film industry. The article discusses the success of four films released in 2024: Manjummel Boys, Premalu, Bramayugam, and Aadujeevitham. These films have all been critically acclaimed and commercially successful, marking a positive change for the industry.The Malayalam film industry has been struggling in recent years due to a lack of high-quality films and the rise of OTT platforms. However, the recent success of these films is attributed to several factors, including strong content, talented actors and writers, and a shift in audience preferences. Malayalam films are now finding success not only in Kerala but also in other states across India.Overall, the article suggests that the Malayalam film industry is entering a new golden age. I'm excited to see what the future holds for this vibrant film industry!#MalayalamCinema #Mollywood #FilmIndustry #IndianCinemaArticle: https://shorturl.at/tyQT4

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In a welcoming trend, #Malayalam cinema harks back to the 80s2024 is like the 80s redone for Malayalam cinema, where newer markets and newer trends are being added to the oeuvre. https://lnkd.in/gXXBPUpb

Mollywood is gearing up to make history this year with their impressive line-up! While many may not be aware of this release, the numbers speak for themselves. If you have a market in Kerala, consider adding cinema to your media plan. Don't miss out on this opportunity! #mollywood #brandmanager #cinemaadvertisingBrajabandhu Roul praveen Nair Tanushree Jain Hemal Vadera"In sharp contrast is Malayalam cinema, which is on a dream run in 2024. Manjummel Boys, which released in February, is the highest-grossing Malayalam film of all-time, having grossed about 160 cr in India, and still going strong. It has been supported by a slew of compelling Malayalam films, and the share of Malayalam cinema stands at the box-office currently stands at about 18%, which is a staggering three times its share in 2022 and 2023.Malayalam cinema is high on content (theme, concept, story, etc.), and relies far lesser on stars than its Telugu, Tamil and Hindi counterparts. As on date, Malayalam cinema has grossed 80% more than Tamil cinema this year, a unimaginable finding, given that Tamil theatrical audience in India in 2023 were 2.5 times that of Malayalam, and Tamil footfalls were three times those of Malayalam."https://lnkd.in/dzk6_aMr

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#filmyfridaysMovies have always had a great impact on me. Films were my biggest source of entertainment, thanks to my dad who loved them too.Language was never a barrier as Madras as a city was open to the most prominent of all 4 South Indian films apart from Hindi films. With a lot of Malayali friends , I saw a lot of Malayalam films and the storytelling always fascinated me. My dad would make it a point to take us to the theatre to watch films. An outing we all looked forward to as a family. In recent times however, there are a few movies that pulled me into a theatrical experience. Most are best seen on OTT very soon. One of the most recent movies that pulled me to a late night show in theatres is "Aadujeevitham- the Goat life" It was amazing to see what the team presented. Was curious about the film from the time I saw the trailer. The promotions & interviews further made me want the big screen watch. It truly was an experience!The connect to the #voiceinme was visible.🎯 Vision: The vision of Blessy the Director & the commitment of the main lead Prithviraj and every one else is a treat to experience.The metaphorical expanse of the desert & the plight of the protagonist are so beautifully intertwined that you are drawn into his trials yourself too. 🎯 Outcome = Events + Response. The outcome of the 16 year investment into the film by everyone is evident in the final product. The challenge of making this in a desert with a particular breed of goats and camel was immense. With the pandemic it was 4 years lost The journeys of each of those involved evolved. The commitment of completing this masterpiece stayed.🎯 Information about this real life saga came from a bestseller. The challenge was how much would they edit from the original story.This FILTER was important keep the audience hooked.🎯 Communication was key. From only a possible low key release in a few states with the film being localised 16 years ago, Covid opened the world to Malayalam films. The reach & and response thus was global in a much grander way. The 16 year journey also helped in putting this film on a bigger platform and upped the overall quality of the entire experience. Social media was utilised and everyone was talking about this amazing film.🎯 Energy: The energy it carried & what it garnered were enough to keep the curiosity alive. Every connect to the film made it their duty to spread the word. The Energy around this film was phenomenal.Every connection came forward to contribute their bit to make this movie a talking point.With the clarity in Vision, control over Outcome, filter of Information, subtle Communication Skills , you will attract the Energy to BE the difference. The whole experience of seeing the VOICE of the entire team unfold was a moment when the line between REEL & REAL blurred. An experience I will cherish for a long time. Would love to know if you have experienced such a connection to VOICE.#india #resilience

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The Evolution of the Malayalam Film Industry: A Journey of Innovation and ExcellenceThe Malayalam film industry, fondly known as Mollywood, has undergone significant transformations over the years, evolving into a powerhouse of creativity and innovation. From its humble beginnings to its current stature, the industry has traversed a remarkable journey, marked by artistic brilliance, social relevance, and technological advancements. Mollywod has witnessed several watershed moments that have reshaped its landscape. As the Malayalam film industry continues to evolve, it remains committed to its core values of storytelling, artistic expression, and social relevance. With a pool of talented filmmakers, actors, and technicians, Mollywood is poised to reach greater heights and captivate audiences for years to come.In Mollywood, there is a rich collage of writers, each contributing their unique talents and specialties to the industry. The notable writers have contributed to the rich collage of storytelling in Mollywood. Each writer brings their own unique perspective and style to the table, enriching the cinematic landscape and ensuring that Malayalam cinema continues to captivate audiences with its diverse range of narratives.In conclusion, the journey of the Malayalam film industry is a testament to its resilience, creativity, and cultural significance. From its origins in silent cinema to its global recognition today, Mollywood has truly come of age, leaving an indelible mark on the world of cinema. With the great success from the previous releases, the Malayalam film industry is all set to enter a new phase of innovation and creativity. The cinema audience has eagerly set their eyes on the upcoming films like "Varshangaluku Shesham" which promises to hold viewers on the edge with its compelling storyline. With a stellar lineup of projects on the horizon, the future looks incredibly promising for Malayalam cinema, as filmmakers continue to push the envelope and captivate audiences with their vision and storytelling prowess. -M.S.C#Malayalamcinema #Mollywood #Moderncinema #Transition #newphase #Movies #artistoriented #Malyalammovies

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From a rejected film institute candidate to a classic director - what can we learn from director Blessy as Adujeevitham hits theatres? My Friday Film thoughtsThere are many lessons to be learned from the 16-year-long arduous journey that director Blessy undertook for the movie Aadujeevitham, especially for those who quit their jobs for trivial reasons.In his memoir "Jeevitham Adujeevitham", published by Manorama Books, Blessy describes the difficult journeys he took for the movie.After reaching the Rajasthan desert in search of the setting of the novel, Blessy realized that it was not what he wanted for the movie. He then started traveling to Oman and Saudi Arabia in search of the setting.However, he was denied permission to shoot there.Finally, he shot the movie in Jordan and Algeria. Blessy and the crew, including Prithviraj, faced great challenges when they were stranded in Jordan during the COVID-19 pandemic.However, overcoming numerous obstacles, Blessy led the team like a captain and moved forward.Blessy, who lost his father at the age of three and his mother before he reached adolescence, has struggled a lot to become a film director. He failed the Film Institute entrance exams and later started his film career as an assistant to Padmarajan. Through hard work, he earned the reputation of being one of the best associate directors in the Malayalam Film Industry. Then he became a classic director in Malayalam.These experiences helped Blessy when he had to live in the deserts for the movie Aadujeevitham. Through various mental approaches, such as the cricket match he organized to revive the morale of the team that was stranded during the COVID-19 period, Blessy always kept his team charged.After a long shooting schedule in the desert, Blessy brought music legend AR Rahman himself to the shooting location to cheer up the exhausted team.Thus, Aadujeevitham, which emerged as a wonder on the silver screen, was the result of Blessy leading the team like a captain through challenges.If you are willing to go to any distance for the perfection of a creation, that creation will be elevated to great heights.#teamwork #success #motivation

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All Indian films are banned in Kathmandu due to the Adipurush discussion disputeRead here - https://lnkd.in/dSzwAqgz#indianfilmsbannedinkathmandu #adipurushdiscussiondispute #adipurushmovie #indianfilms #trendingnews #latestnews #topnews #businessnews #marketingnews #sommarketer

Top 10 Tamil and Telugu movies that are remakes of Malayalam films

Bold - courageous, confident & fearless! This is what the Malayalam film industry is showing us & this is what we must learn from them. Another bold move, holding on to ott/satellite rights & negotiating the same after release. # Aavesham hits the jackpot with a 35 cr digital deal. With Fafa headlining Aavesham, there is always the temptation of pre-sale as a safety filter. But no! the Malayalam industry is bold & the bold break records & win, every time! # The fact that pre-sale is dwindling (not an option), in the Malayalam industry is actually a blessing in disguise as film makers are evaluating scripts and making films primarily from a theatrical POV, which is the way it should be. # My firm belief - films are meant for the big screen & not devices!

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